Hello Friends!

We get lots of emails and posts on Facebook and in the Pink Room about the changes made to the B.F.F. so we thought we would answer your questions here.

In response to some feedback we received after we first released the B.F.F., we raised the location of where the backpack straps attach to the back of the bag. We also got wind that two zipper pulls were preferred on the front mommy pocket, so we added a second zipper pull.

We don't track what we consider running changes by 'generation.' Rather, we consider them just that: running changes. If we tracked them that way, each 'generation' would have its own sku and likely, its own name. (A good example of this is the BeAll- we made lots of running changes to this bag and if you look at the first Be All and the Be All today, the changes we made will be relatively easy for you to spot!!) We know that you, our beloved Pink Ladies, value the bags differently based on whether or not they have the changes made. And we're sorry for any inconvenience caused.

Here is some handy info for you if you are ONLY looking for a B.F.F. with two zipper pulls and higher backpack straps. Every bag produced in 2011 will have those changes...Fuchsia Blossoms, Onyx Blossoms, Cobalt Blossoms, Evening Vines and Morning Vines. (And anything we produce in the future.)

We have manufactured all of the original colors with the above changes except for Dizzy Daisy and Sangria Sunset. BUT since it is a running change and the inventory is mixed, we cannot guarantee what bag you will get from shopjujube if you want one of the original colors. (As a side note, we did initially sell out of several of the prints when they were first released in the summer of 2010, so lots of the bags at our warehouse DO have the changes.) We have several awesome etailers that are willing to check BFF's for you but shopjujube is unable to do that. SORRY!!!

We hope this has cleared up some of your questions!! Clear as mud…right?

THX for your loyalty!
Team Ju-Ju-Be