Simply the best diaper bags for new and expecting moms.

Imagine, a diaper bag that you will want to carry not only when out with baby, but also while reveling in a romantic date night. Could it be? A diaper bag so functional you will feel confident cruising anywhere with your little one, even if your errands run into nap time? A diaper bag so classy, you can switch wipes for a compact and go out for an elegant night on the town? Welcome to the magic of Ju-Ju-Be, where we create bags that have you covered no matter what the day (or night) holds. From refined Legacy to fun tokidoki and Hello Kitty prints, we have a bag for any occasion or mood. And of course, all Ju-Ju-Be diaper bags are machine washable, ultra-organized and incredibly durable yet lightweight. Whether you seek a backpack or handbags, duffels or totes, even water bottles and wallets, Ju-Ju-Be has something to make mom life not only a little easier, but also a lot more glamorous!

Blooming Romance
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Space Place
Collection

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The First Mate
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Simply the best diaper bags for new and expecting moms.

Diaper Bags for modern parents. Ju-Ju-Be diaper bags are built to fit everything baby needs with style and function that moms want. Featuring prints from tokidoki, Hello Kitty and original Ju-Ju-Be classic and Legacy prints. There is certainly something for everyone. Diaper Bags for modern parents. Ju-Ju-Be diaper bags are built to fit everything baby needs with style and function that moms want. Featuring prints from tokidoki, Hello Kitty and original Ju-Ju-Be classic and Legacy prints. There is certainly something for everyone.

Free Shipping $75+

Easy Returns

5 Star Rated

Machine Washable

Blooming Romance

Fun, floral and infused with classic Ju-Ju-Be spirit.

Queen of the Nile

Diaper bags are just the start. Click to learn more

Space Place

Adventure awaits in the great beyond!

What makes the Ju-Ju-Be B.F.F. one of the best selling diaper bags?

It’s in the details

  • Beautiful prints that don’t look “diaper bag-ish”
  • Wide array of styles, sizes and organization
  • Machine Washable – Air Dry
  • Agion® treatment inhibits growth of odor-causing bacteria, mold and mildew
  • Teflon® fabric protector helps repel stains
  • Memory foam changing pad for a comfy change
  • Thinsulate by 3M bottle pockets to keep drinks hot or cold
  • Structured bottom with luggage feet
  • Multiple Carry Options, with removable or tuck-away straps
  • Crumb Drains, bye-bye mess!
  • Metal Hardware, for the ultimate in durability and style
  • Light-Colored Linings, so nothing gets lost
  • Quiet Magnets, so baby isn’t awakened by noisy velcro!

Diaper Bags Designed for moms by moms.

A toddler melting down in the middle of your favorite diner. An adorable little squish getting hangry (that’s hunger-anger and it’s nothing to mess with!) in the grocery store checkout line. We’ve been there!!! Which is why Ju-Ju-Be created diapers bags with features that allow you to solve any of mom life’s little (or big) problems. Easy-access zipper compartments for storing favorite toys? Yup! Quick, unzip, and hand one to that toddler having an epic meltdown! Insulated bottle pockets to keep your tiny one’s bottles warm? Yes! Quell the hungry outcries in mere seconds! Ju-Ju-Be diaper bags showcase thoughtful, functional features, so you can feel confident no matter where life takes you (or what it throws at ya!)