Love what you carry

Welcome to the magic of Ju-Ju-Be, where we have you covered no matter what the day or night holds. All Ju-Ju-Be diaper bags are machine washable, ultra-organized, incredibly durable yet lightweight and don’t forget include a lifetime guarantee when purchased through an authorized retailer.

Feature Loaded

We offer a bag style for every tastemaker. From regal and poised to fun and wild, you’re always en vogue with a Ju-Ju-Be.
We create stylish diaper bags that have you covered no matter what the day (or night) holds. From refined Legacy to fun tokidoki and Hello Kitty prints, we have designer diaper bags for any occasion or mood. And of course, all Ju-Ju-Be fashionable diaper bags are machine washable, ultra-organized and incredibly durable yet lightweight. Whether you seek a backpack or handbags, duffels or totes, even water bottles, and wallets, Ju-Ju-Be has something to make mom life not only a little easier but also a lot more glamorous!

Reasons to love your Ju-Ju-Be

What makes Ju-Ju-Be so great?

Machine Washable
Mess happens, don’t sweat it.
Toss it in the wash and air dry.

Mommy Pocket
with easy access and tons of
great organization.

Metal Hardware
We don’t trust any of the cheap plastic stuff.

Stain Resistant
Teflon treated fabrics help repel stains at the source.

Light Colored Linings
You can actually see what’s
inside. It’s not just a black hole.

Agion Treated linings
Protects the lining by inhibiting
the growth of mold and mildew

Smart Pockets
You’ll figure out what to do with all of them.

Changing Pads
Memory foam is the only material good enough for these babies.

Bottle Pockets
Insulated bottle pockets to keep things hot or cold.

Crumb Drains
Little holes at the bottom of the back pockets, so crumbs fall out. Bye felicia