An Evening at the Coast took place last evening at Charter Yachts of Newport Beach aboard the Icon, a privately styled 120-foot yacht. The venue offered a unique experience and a chance for Ju-Ju-Be super fans and bloggers to spend an evening with friends and loved ones.
Fans were able to score an invitation by being one of our longest or most active fans. They enjoyed a private, harbor-front balcony surrounded by some of California’s most luxurious yachts, as well as an opportunity to spend time on one of the largest privately owned yachts on the west coast. To keep everyone entertained, guests enjoyed appetizers and conversation and a first look at the never-before-seen Coastal Collection from Ju-Ju-Be. The atmosphere was alive with music, anticipation, and excitement.
As the evening went on, guests received a preview to the newest Ju-Ju-Be line, “The Coastal Collection.” The collection boasts three new full prints and 2 half, each with its fun mix-and-match lining. Targeted toward the fun, trendy mom, each bag features a gorgeous ensemble of brushed silver hardware. Like all Ju-Ju-Be bags, they feature machine washable fabrics finished with the latest in technical treatments.
The guests were also given an opportunity to win pieces from the collection before it is launched, in the form of a raffle. Over ten happy people were able to walk away with their one of a kind item until March. To wrap up the event, all guests were treated to a coupon code for a ‘Be Quick’ of their choice from the new Coastal Collection.
While this was an exclusive, private event, Ju-Ju-Be wanted to make sure all their fans had an opportunity to get the first look at the collection. Taylor from Team Ju-Ju-Be and Sara from Pretty in Pink Mama were live all evening answering questions, showing the new line, and giving fans an inside look at the party. To kick off the fun, Ju-Ju-Be has also selected 10 winners randomly from those who commented or liked their live video from the evening to receive their own piece from the new collection. Stay tuned for more details to come.
The Coastal Collection will be available for sale on 03.14.17 at your local boutique retailer, Buy Buy Baby and shop.ju-ju-be.com.
A HUGE special thanks to our wonderful marketing team for putting on such a great event and to JDotRepreza Photography for snapping some amazing photos! See you next time!