Congratulations! You’ve considered all the options and decided on the best: Ju-Ju-Be! 

Now for the hard part. With all these amazing diaper bags, which style do you choose? Relax, there is no wrong choice! Whether you’re a twin mommy or have potty-trained kiddos, there is a Ju-Ju-Be for you. Do you have older children or want a mommy bag for date night? Check out the Hobobe and Be Light! Do you like to carry baby essentials and extra goodies, but want a comfy, lightweight bag? The BFF, Mini Be and Better Be are the diaper bags for you! And for the amazing moms of multiples—or those needing space for cloth diapers—the Super Be and Be Prepared are your diaper bags! We have a bag for each stage of motherhood, and for any parenting style. And of course, all our diaper bags come with our famous signature features. (Disclaimer: Ju-Ju-Be diaper bags come with a high risk of addiction…purchase responsibly;)

Start here to learn about the differences within each product category.

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Truly something for everyone and every type of parenting need.

Ju-Ju-Be bags have been around for over 10 years. Designed by moms for moms. Each year we learn from our customers on how to improve upon each style and continue to offer innovative solutions for today’s savvy parent. 

Be Prepared Diaper Bag

Are you an over packer? Do you have more than one in diapers? Twins? How ‘bout the perfect bag for overnight trips…or the airplane? Kitchen sink not included…but would probably fit, if needed.

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B.F.F Diaper Bag

This bag will be your BFF. It will also make you new BFFs because all the other ladies will want to be your friend. It might make your current BFF a little jealous, but that’s OK…

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Be Classy

This is what happens when a company listens to you. There is no perfect bag…they can always get better. Here comes the next innovation in the Ju-Ju-Be line … the Be Classy.

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Be Right Back

A classic returns back to the Ju-Ju-Be line with changes requested by our best of mommy fans!  The ultimate hybrid…everything a traditional, full-featured ergo backpack is…with the details and form of a beautiful fashion bag.

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Better Be

Is your diaper bag machine washable? It BETTER BE! Is your diaper bag lined with light colored, antimicrobial linings? It BETTER BE! Is your diaper bag organized, efficient, fashionable, and super, super fun? It BETTER BE!

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Hobobe

Is it a purse or is it a diaper bag? We don’t know, but isn’t it fun to say? It will be that much fun (or more) to carry it! Packs up great for baby. And when you are ready, take out the changing pad for a full-fledged purse.

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Super Star

This bag might be the real star of the show, but if the paparazzi come chasing you, don’t be surprised. Full zippered opening on the top of the bag lets you easily pack and see what’s inside.

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Starlet

Pull your hat down lower and put on your Jackie-O shades. As you saunter down the jetway with the bag on your arm, everyone will be looking your way. Perfect for overnighters or quick weekend trips.

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MiniBe

Good things come in mini packages!  But is it a mini pack for you or for your mini me?…. you’ll figure that one out on your own.  Perfectly small for trips around town if it’s for you, or big enough to carry a folder and a few books if it’s for your preschooler.

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Super Be

This tote has SUPER powers! It’s SUPER cute! It’s SUPER light! It’s SUPER stuffable! It’s SUPER versatile! Does it have X-Ray vision? Nope, but its zippered top will help you get through the X-Ray machine at the airport faster than a speeding bullet.

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Be Light

This awesome tote can pack down so small that you’ll swear it’s not really there…but it still holds a ton when you need it to. Perfect sized straps and just the right number of pockets. You won’t find a better bag…only heavier ones!

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Be Ready

Traveling can be stressful, especially with kiddos! The Be Ready is here so you always look your best, no matter where you go (or stay put if your plane is delayed!) This roomy and cute case includes elastic loops that hold all your makeup brushes, mascara and more.

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Be Organized

Introducing the latest in our Ju-Ju-Be arsenal of accessories: The Be Organized!! This set includes three different size organizer bags designed to make your packing life a dream. Outer mesh panels allow you to easily see what is inside.

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Mega Tech

Technology is a necessary part of life, so why shouldn’t it coordinate with a few of your favorite things? The Be Techy cases protect your laptops and tablets while also matching your favorite Ju-Ju-Be bags! The Be Techy is available in the Mega Tech size for laptops.

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Micro Tech

Technology is a necessary part of life, so why shouldn’t it coordinate with a few of your favorite things? The Be Techy cases protect your laptops and tablets while also matching your favorite Ju-Ju-Be bags! The Be Techy is available in the Micro Tech size size for tablets.

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Be Set

You ready? Then get set to go wild over this fun new ensemble of baglets. We just made up that word, but that’s what they are…three super cute little bags of different sizes that give you a head start when you’re racing off to the next event.

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Be Quick

Organize the inside of your favorite bags or carry it alone as a purse. It doesn’t matter if you are an organizationalist or a minimalist, you’ll LOVE the Be Quick. You can also use it as the only diaper pouch with Teflon…and no noisy Velcro.

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Fuel Cell

Fill ‘er up! This great looking bottle-bag/lunch-pail fits a lot. Use it for your own lunch and put in a water bottle or two, just don’t squish your peanut butter sandwich! The 3M Thinsulate lining keeps things cool (or toasty) for snack time.

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Be Neat

Everyone knows there is nothing neat about feeding time. Here’s a neat way to keep your kid…well…neat! It has magnetic closure to make for easy on-off and crumb catcher pocket on the bottom.

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Be Rich

The Be Rich is a tri fold wallet with a snap enclosure. The outside features a zippered pocket to keep your change in place. Open it up to find over 15 card slots, a clear pocket for your ID and plenty of room for cash!

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Be Spendy

This zip around wallet will keep you nice and tidy! The Be Spendy features 8 card slots, 4 bill compartment options, a zipper change pocket and a place for your I.D. You can even carry it as a clutch! Just use the D ring located on the exterior!

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Be Charged

Charge it! This double-sided, slotted card case is the perfect size if you just need to run out quickly, or throw it in a smaller pocket on your Ju-Ju-Be bag! The Be Charged is a perfect way to accomplish ultimate organization without taking up a lot of room

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Be Major

Major fun, major style, major smarts. Finally a wristlet that can handle just about anything you throw into it. Credit card slots, lipstick loops, this one has it all! Use it on its own or throw it into a purse and you’ll be the major talk of the town.

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Paci Pod

OK…it’s true. We did have a Paci Pod before, and it was awesome. But now we have the new and improved Paci Pod and it’s even awesomer!!! Complete with two elastic retainer straps on each side to hold two pacis … twins, anyone?

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Changing Pad

Add this awesome Changing Pad loaded with memory foam to any of your bags…it washes up great! Did you leave yours behind? Here’s your replacement! Teflon™ fabric protector … helps repel stains.

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Messenger Strap

Lose a strap? This will work great for your BFF, Be All, Better Be, or Be Prepared. Want to add a strap to your Mighty Be or Super Be to make it a messenger bag? Here it is! We are sure you will find many creative uses for this strap!

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