Our Story

In 2005 we started Ju-Ju-Be with the single belief that Mom’s deserved more from a baby bag than just “cutesy” pink and blue prints.   They deserved a bag that would make their busy lives as Moms a little easier, a bag that was not only fashionable, but durable and extremely functional.  A bag where every stitch counted, where simply looking good wasn’t good enough.

With no experience in developing baby bags, but a wealth of experience in developing highly functional, fashion forward products for Oakley and Asics, we jumped in, believing that by just talking to Moms, we could learn everything we needed to know about their needs.  And we did.

We chatted on-line with Moms across the country.  We talked to them about our plans, we showed them product samples, we asked for their feedback, and they willingly gave it, time and time again.   We connected with them, they connected with us, and we helped them connect with each other.

Along the way our Moms began sharing their own stories and over time a vibrant, strong, and very loyal  Ju-Ju-Be community was created.  In this community, bonds were formed, and lifelong friendships were established.  Many of the Moms began acting as ambassadors for our brand and today our Ju-Ju-Be community is over a Million Moms Strong.  

If you would like to join our community, and start sharing your story, just click on the link below.  We would love to welcome you into the family.

Ju-Ju-Be Cares – Community Giving

We wouldn’t be here without our loyal Ju-Ju-Be community and we pay that forward by striving to be a valued member of the global community.   That is why we donate a portion of the proceeds from every bag we sell to fund breast cancer awareness and research.   It’s a cause that’s close to our hearts and to the hearts of many of our fans and we are proud of our efforts in this area.  We have been giving back since we started the company, and we plan to continue doing so for many years to come.

Awards and Recognition

We are also proud of the fact that together with our community, we created the perfect baby bag, a bag that has won many awards, some several times over, including, the prestigious “Mom Must-Have Award” for our BFF style bag from What to Expect When You are Expecting, and more recently the “JPMA Babylist Fresh Find Award” for our new rose gold collection.  We created a bag so thoroughly thought out, you will love it more and more each time you use it, each time you discover one more feature and realize it’s just exactly what you need.