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ju-ju-be diaper bags
tokidoki x jujube logo
jujube for hello kitty

Smart bags for smart people.

Ju Ju Be diaper bags are built to fit everything baby needs – while being stylish and fun. Featuring tokidoki, Original Ju-Ju-Be, Legacy and now Hello Kitty prints. All Ju-Ju-Be diaper bags are machine washable, ultra-organized and incredibly durable yet lightweight.Are you an over packer? Do you have more than one in diapers? Twins? How ‘bout the perfect bag for overnight trips…or the airplane? Kitchen sink not included…but would probably fit, if needed. The Ju Ju Be BFF is considered one of the best diaper bags on the planet by thousands of satisfied mom’s worldwide.

Features that mom and baby will love.

Ok…if you want the best diaper bag, or the cutest diaper bag, or the most functional diaper bag, there’s only one place to go…Ju-Ju-Be. It did start with diaper bags but it now has blossomed into purses, handbags, tote bags, shopping bags, laptop bags, and all sorts of other bags that will make your friends jealous.

  • Machine Washable – Air Dry.
  • Agion® treatment inhibits growth of odor-causing bacteria, mold and mildew.
  • Teflon™ fabric protector, helps repel stains.
  • Memory foam changing pad included, nice ‘n comfy, super cushy.
  • 2 exterior insulated bottle pockets, with Thinsulate by 3M.
  • Structured bottom with luggage feet.
  • Tote handles can be tucked away and hidden when not in use.
  • Crumb Drains, bye-bye mess!
  • Metal Hardware, no cheap plastic stuff.
  • Light-Colored Linings, see what’s inside.
  • Quiet Magnets, no noisy velcro here.

"I was all prepared because I had my Ju-Ju-Be Be Prepared packed and ready for the hospital 2 months before his arrival :)"

− Kate S.

"No bag can compare to a Ju-Ju-Be... I only wish more of my friends would take my advice and switch as well. The quality is outstanding!"

− Christina C.

"Ju Ju Be I just want to say your customer service is outstanding!!! Thank you for answering all my silly questions!!! And your bags are just as amazing!!!"

− Miranda B.

"I love your new nautical line heart emoticon Also the stripes and Polka dots! Great work!"

− Emily F.

"Admiral be sets would be soooo beyond perfect, just saying"

− Jessica H.

"I am not sure which one to get if I should get the BRB or the BFF!"

− Vanessa E.

"Love the be right back !!! Are there going to be any new patterns to expect soon?"

− Cammilia L.

"Awesome company with awesome products! Feeling the Ju Ju heart emoticon today!"

− Amber F.

"When are you launching "The Admiral" prints?!!!! Us Navy Wives are going to go nuts!!!"

− April W.

"Omg. That's all I can say about my new Jujubee Hello Kitty peek a bow set!"

− Poplawski C.