Designer diaper bags For today’s parents.

Ju-Ju-Be diaper bags are built to fit everything baby needs – while being stylish and fun. Featuring tokidoki, Original Ju-Ju-Be, Legacy and now Hello Kitty prints.  All Ju-Ju-Be diaper bags are machine washable, ultra-organized and incredibly durable yet lightweight.

Smartest Diaper Bags

We’re usually very humble about how smart we are (yeah, right), but these features are for real. See how smart our bags are…you’ll have fun studying up and getting smart yourself…we call it Ju-Ju-Beology!

Mom & Baby

It all started as an amazing diaper bag company, and it still is! Ju-Ju-Be makes the greatest baby bags, baby gear, baby accessories, and all around baby stuff you can find.

Super Social

Ju-Ju-Be is all about having fun with your friends…and making new ones, too! Visit the Pink Room (warning it’s addictive), read our amazing blog, jump into the conversation on Facebook or Instagram us at jujube_intl!

Popular Diaper Bag Styles

While all of our bags are popular, these are the top 6 diaper bags moms rave about most.


This diaper bag will be your B.F.F. It will also make you new B.F.F.s because all the other ladies will want to be your friend. It might make your current B.F.F. a little jealous, but that’s OK because she wasn’t all that good of a friend anyway. Just a few questions: Did she ever offer to carry all of your stuff in an ultra organized way? The B.F.F. diaper bag will. It has tons of pockets and organization…so much you won’t know what to do with it all.

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Be Prepared

Are you an over packer? Do you have more than one in diapers? Twins? How ‘bout the perfect diaper bag for overnight trips…or the airplane? Kitchen sink not included…but would probably fit, if needed.

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Is it a purse or is it a diaper bag? We don’t know, but isn’t it fun to say? It will be that much fun (or more) to carry it! Packs up great for baby. And when you are ready, take out the changing pad for a full-fledged purse. How’s that for flexible and fun? Be yourself and more with the HoboBe.

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Super Be

This tote has SUPER powers! It’s SUPER cute! It’s SUPER light! It’s SUPER stuffable! It’s SUPER versatile! Does it have X-Ray vision? Nope, but its zippered top will help you get through the X-Ray machine at the airport faster than a speeding bullet.

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Be Right Back

A classic returns back to the Ju-Ju-Be line with changes requested by our best of mommy fans! The ultimate hybrid…everything a traditional, full-featured ergo backpack is…with the details and form of a beautiful fashion bag. All of Ju-Ju-Be’s standard features included.

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Be Quick

Organize the inside of your favorite diaper bags or carry it alone as a purse. It doesn’t matter if you are an organizationalist or a minimalist, you’ll LOVE the Be Quick. You can also use it as the only diaper pouch with Teflon…and no noisy Velcro. Throw it in your car, hang it off your stroller.

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What makes Ju-Ju-Be diaper bags so much fun?

The brand was founded after an exhaustive search showed that current competitive products always left moms searching for a better blend of features. Some had style, some had function. Very few had both, and even the most functional brands missed out on the latest innovations in textile technology. In smart style, Ju-Ju-Be assimilated the most advanced technology possible and created a product line unrivaled in the industry.

"SO SO SO EXCITED!!!!!!!!! i love jjb, i love toki, i love the beach and i cant wait for the gtg!!!!!!!!!!!!!!!!!!!!!!!!!!!!"

− Amanda L.

"Probably one of the best prints ever!!"

− Alyssa S.

"Got mine for mothers day:)"

− Shannon L.

"I have one too....As soon as I get paid I am getting two more!! Absolutely love love love this pattern."

− Rebecca P.

"Love this bag! Very cute!"

− Samantha R.

"OMG!!!!! I want this so badly!!!"

− Lucy H.