"A Ju-Ju-Be Pink Lady has practicality in her head, confidence and style in her step, and love for others in her heart."

- Michelle White


Welcome to our fun, enthusiastic Ju-Ju-Be crazed family. In case you didn't know, Ju-Ju-Be is filled with extremely passionate and loving fans! Tried, tested, and proven by over a million moms, Ju-Ju-Be is the best diaper bag or everyday bag for you. We are glad you are here!

The PLC is our community home base, filled with helpful mom's that have all the best advice for how to maximize your Ju-Ju-Be.

Join the PLC

Search for your favorite prints! The BST is the perfect place to Buy, Sell, and Trade all of your favorite gently used products.

Visit the B/S/T

*Ju-Ju-Be does not directly own or manage the communities listed above. They are self ran and self moderated.

September 7, 2017

Tokipops & Rad and Happy Trunk Shows

Tokidoki x Ju-Ju-Be Tokipops & Rad and Happy Trunk Shows!! Launching 9.12.17 (pre-launch 9.11.17 for select brick and mortar stores) See below to find trunk shows and early launches near you! 

August 29, 2017

The Balancing Act

Finding balance is something I think I’ll struggle with forever. I want to do everything perfectly well. I want to be the best mom, wife, employee, business-owner, and friend. I
August 10, 2017

XY / Hello Friends Trunk Shows!

XY Collection / Ju-Ju-Be for Sanrio Hello Friends Trunk Shows!! Launching 8.15.17 (pre-launch 8.14.17 for select brick and mortar stores) See below to find trunk shows and early launches near

A million moms strong #jujube

A little something for everyone.

A look into the different collections of Ju-Ju-Be.

The Legacy Collection

Choose from elegant black and white prints or a sophisticated color palette, but always finish with a hint of gold hardware. Legacy is here to reveal the power and beauty within.

The Onyx Collection

Featuring all matte black hardware with impressively fun linings to match. Modern prints for a modern world of innovative and savvy parents who demand only the best for their little ones.

The Nautical Collection

Beautiful navy and cream prints with a toasty champagne lining adorn the Nautical collection, giving you sophistication that can be dressed up or down.