"A Ju-Ju-Be Pink Lady has practicality in her head, confidence and style in her step, and love for others in her heart."

- Michelle White


Welcome to our fun, enthusiastic Ju-Ju-Be crazed family. In case you didn't know, Ju-Ju-Be is filled with extremely passionate and loving fans! Tried, tested, and proven by over a million moms, Ju-Ju-Be is the best diaper bag or everyday bag for you. We are glad you are here!

Facebook is our community home base, filled with helpful mom's that have all the best advice on how to maximize your Ju-Ju-Be.

Join the Community
January 30, 2018

Sushi Cars and Black Matrix Trunk Shows

Tokidoki x Ju-Ju-Be Sushi Cars/Black Matrix Trunk Shows!! Launching 2.6.18 (pre-launch 2.5.18 for select brick and mortar stores) See below to find trunk shows and early launches near you!  ALABAMA O…

Million Moms Strong
January 29, 2018


Despite being categorized as an Advanced Maternal Age (AMA) mom, I don’t look quite my age so I don’t get that many comments about being an older mom. If you...
LifestyleMillion Moms Strong
January 8, 2018

You are Human, You are Strong, and You are Loved

I’ve always been apprehensive to tell my story of motherhood. I mean my REAL story. It’s not all hearts and teddy bears. My story is difficult. A lot of first-time...

Ju-Ju-Be is a million moms strong #millionmomsstrong

A little something for everyone.

A look into the different collections of Ju-Ju-Be.

The Legacy Collection

Choose from elegant black and white prints or a sophisticated color palette, but always finish with a hint of gold hardware. Legacy is here to reveal the power and beauty within.

The Onyx Collection

Featuring all matte black hardware with impressively fun linings to match. Modern prints for a modern world of innovative and savvy parents who demand only the best for their little ones.

The Nautical Collection

Beautiful navy and cream prints with a toasty champagne lining adorn the Nautical collection, giving you sophistication that can be dressed up or down.