"A Ju-Ju-Be Pink Lady has practicality in her head, confidence and style in her step, and love for others in her heart."

- Michelle White


Welcome to our fun, enthusiastic Ju-Ju-Be crazed family. In case you didn't know, Ju-Ju-Be is filled with extremely passionate and loving fans! Tried, tested, and proven by over a million moms, Ju-Ju-Be is the best diaper bag or everyday bag for you. We are glad you are here!

Facebook is our community home base, filled with helpful mom's that have all the best advice on how to maximize your Ju-Ju-Be.

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AwardsPress & Reviews
November 11, 2017

Ju-Ju-Be wins the MOM Must Have Award from the Best Diaper Bag in the 2017 What to Expect Awards

When it comes to your diaper bag, function and style should go hand in hand. Sure, you want it to have enough pockets for your baby's bottle, extra diapers, a pacifier
November 2, 2017

Electric Black and Pump Bags Trunk Shows!

Electric Black (Specialty Exclusive) and Pump Bags Trunk Shows!! Launching 11.07.17 (pre-launch 11.06.17 for select brick and mortar stores) See below to find trunk shows and early launches near you! 
October 26, 2017

The ABC Show 2017

The ABC Show was located at the Las Vegas Convention Center. It is dedicated to showing off the latest and greatest the baby industry has to offer. It was complete

Ju-Ju-Be is a million moms strong #millionmomsstrong

A little something for everyone.

A look into the different collections of Ju-Ju-Be.

The Legacy Collection

Choose from elegant black and white prints or a sophisticated color palette, but always finish with a hint of gold hardware. Legacy is here to reveal the power and beauty within.

The Onyx Collection

Featuring all matte black hardware with impressively fun linings to match. Modern prints for a modern world of innovative and savvy parents who demand only the best for their little ones.

The Nautical Collection

Beautiful navy and cream prints with a toasty champagne lining adorn the Nautical collection, giving you sophistication that can be dressed up or down.